A Day of Giving can galvanize your organization’s volunteers and donors around your cause. This one-day campaign creates a focal point in the midst of an annual fund year. When carefully planned and executed, a Day of Giving can have several positive outcomes:

Impact those served by your non-profit
Reactivate lapsed donors, acquire new donors
Inspire challenge donors; engage volunteers
Elevate the public image, story, and profile of the organization
Increase social media reach and engagement
Raise money for your worthy cause

Planning and executing a Day of Giving can be complex, exhilarating, time-consuming, and immensely rewarding. To get you started, here are things you need to consider and plan for against a timeline of six months.

Project Checklist

Develop a timeline of tasks.
Develop a theme, goals, and challenge structure.
Find a donor or group of donors who will make a gift large enough to fund serve as a challenge gift.
Recruit volunteers to serve as donors, advocates on social media, and peer-to-peer influencers.
Review data to set goals and decide segments.
Develop a plan to track progress and communicate both progress and results to volunteers, participants, and colleagues.
Establish a marketing plan and integrate this campaign into your regular marketing efforts by adding special messages.
Give the volunteers a marketing kit to use in addition to the direct marketing done by the team.
Develop a stewardship plan.

To learn more about how to plan a Day of Giving and receive the 6-month planning calendar, contact me at Theresa@TJLPartners.com